The Wella International Trend Vision Award

The 23rd of November 2008 saw nearly 2,000 of the world?s most talented stylists and colorists as well as the top hairdressing and beauty media arrive in Lisbon, Portugal, for the world renowned Wella Professionals International Trend Vision Award.

The 6th International Trend Vision Award celebrated the skills of innovative young talents and showcased their ability to a global audience. Wella also revealed their much anticipated Trend Vision 2009 looks ? four of the hottest hair looks that are set to be major influences for the year ahead.

The only international competition of its kind, Wella Professionals ITVA challenges up-and-coming young stylists (under 30) to interpret the latest Trend Vision styles. This year, the inaugural Wella Professionals Color Award took also place. The Color Award was open to all ages and saw the world?s top colorists impress with their skills and forward thinking.

With thousands of stylists applying worldwide, only 56 young talent teams and 25 colorists qualified in their respective countries and got the chance to compete at the international event in Lisbon.

The final ITVA winners were selected by a jury, comprising of some of the world?s most respected industry experts: Eugene Souleiman, Wella Professionals Global Creative Director, Care & Styling, Josh Wood, Wella Professionals Global Creative Director, Color, Stephen Moody, Sassoon International Education Director; and Catherine Ram?, from the global trends agency Carlin.

Gabi Schupp, Wella Professionals Global General Manager, says ?We place great importance on creating inspiring hair trends, but also enabling our hairdressers to bring them to life, whether it?s in the salon, on the catwalk or the red carpet. The International Trend Vision Award event gives us the chance to do both. It is very rewarding and exciting to see the new wave of rising talent put their creative stamp to the 2009 Trend Vision.?